It is rarely to find a bad design product in the market nowadays because most of the companies are being concerned about the design more than before. However, after considering my wine and bottle opener according to a concept of the book “measuring the user experience” by Tom Tullis and Bill Albert, I could say that my wine and bottle opener is one example of the bad design product.
The bad or good design thing can be determined by the user experience metric called a usability metric. The usability metric reveals the interaction between the product and the user in three aspects, including efficiency, satisfaction, and effectiveness.
Considering my wine and bottle opener in terms of the efficiency, the amount of effort that the user spends for completing the task, I can assume that this product is the bad design one. The screw is too short to pull out the wine cock in one time, I need to screw and pull about two or three times more to get the wine cock off. Sometime, it broke the wine cock into small pieces and I need to find another tool to grip them out. So, this product has bad design because it requires much user effort to complete the task.
This product is also the bad design thing when considering in terms of effectiveness, which refer to the user ability to complete the task because it could not help the users complete the task completely. For example, once I used it to open the wine bottle, it broke the wine cock into two half parts. I tried to use that screw to get the rest of the cock off, but it put the cock down to the bottle instead, which cause the wine taste become strange. Also, a prong for open the bottle is not come in good scale. I needed to hold the bottle tighter than usual to open it, otherwise the opener would slip up and the bottle still un-open.
Considering with the last aspect, satisfaction, the usability can be determined from the degree of user happiness when he or she experiences while performing the task. If the user had a bad experience while using the product, such as spending a lot of time and effort to achieve the task, the user would feel unhappy with the product. Then, the product can be indicated as the bad design thing. In my case, I got the difficult times to open the wine bottle and the bottle, spending much time and effort. Therefore, in my opinion, this wine and bottle opener is the bad design thing.
In summary, after considering my wine and bottle opener with the concept of usability, considering in three aspects of efficiency, effectiveness, and satisfaction, I could say that this product has the bad design because it cannot help the user to achieve the task completely, the user has to put much effort to complete the task, and the user would be unhappy with the difficult time doing the task.
This is a good design work because all elements come along together in the same tone; fronts, color and picture are demonstrate the old fashioned appeals, which lead to a unity of the work. The message was placed in the right position, direct to the eyesight line, proper size for reading even just when you look pass.
This is a bad design because it has too much graphic which cause it is difficult to distinguish the distinctive point. The letter was placed in a very bottom of the page with the difficult-reading front. This work also doesn't have a unity because all elements; product picture, letters, and backgrounds are separate from each other. Moreover, the colors that are used are not a good match.
